Leadership

Our Team

Meet the people behind Pecan Grove Farms.

Pepe and Lalo, founders of Pecan Grove Farms

How it all started

A chance reunion in Houston

Back in 2009, Pepe and Lalo — who had worked together in Mexico years earlier — crossed paths again by chance in Houston. Motivated by a healthier lifestyle and a commitment to preserving the proud heritage of Texas pecan farmers, they set out to grow pecans. It took three years and hundreds of thousands of miles of Texas highway before they bought their first orchard, in Bastrop. Today, Lalo serves as President over external affairs, and Pepe leads operations as CEO.

Our leadership

From the orchard to the boardroom

Pepe Guevara

Chief Executive Officer

Pepe Guevara

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Pepe leads the company’s operations, financial strategy, and growth — from orchard expansion to processing infrastructure. He previously spent 20 years at Boston Consulting Group as Partner and Managing Director, and holds an MBA from INSEAD and a B.S. from Tecnológico de Monterrey. Fluent in English and Spanish.

Lalo Medina

President Emeritus

Lalo Medina

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Originally from Mexico City, Lalo is the heart of our sales force and industry relations, bringing an engineering and consulting background to farm operations. He serves on the boards of the Texas Pecan Growers Association and the American Pecan Council.

Dan Zedan

Executive Vice President

Dan Zedan

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A 1973 graduate of the U.S. Merchant Marine Academy with 35+ years in the tree-nut industry. Former VP at NYM Marketing Company and Navarro Pecan Company, and President of Nature’s Finest Foods brokerage. A published author on market analysis and food safety.

Travis Britt

Chief Horticulturalist & Nursery Manager

Travis Britt

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“There is nothing like being able to manipulate a plant and get it to do what you want.” Travis leads our horticulture and nursery program.

Stephanie Hudgins

Director of Finance

Stephanie Hudgins

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A CPA with 15+ years in real estate, private equity, and fund accounting. She is a graduate of Texas A&M University in Accounting and Finance.

Lane Brewster

West Texas Regional Manager

Lane Brewster

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A native of Van Horn, TX. “Everything done on the farm has an effect on something else.”

Steve Whalley

Central Texas Regional Manager

Steve Whalley

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Experienced in shelling processes and farm board service, Steve manages our Brownwood operation.

Sara Aranda

Sr. Manager, Business Operations

Sara Aranda

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With Pecan Grove Farms since 2017, Sara has worked across supply chain, logistics, production, quality, and business systems — giving her a deep understanding of the pecan industry and the relationships behind it. She’s passionate about improving processes and using technology and data to help teams work better together.

Alejandra Escoto

Crop Coordinator

Alejandra Escoto

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An agronomist who puts new technology to work in our pecan orchards — then turns what it measures into decisions the executive and farming teams can act on.